Matson Line to Hawaii. The American Magazine. May 1937.
Matson Navigation was instrumental in turning Hawaii into a prime tourist destination and helped usher in the golden age of luxury steam ship travel. The luxury “white ship” liners that served Hawaii for Matson were the Mariposa, Monterey, and Lurline, and Matson not only operated the liners, but they also owned hotels in Waikiki, giving them a firm grip on the Hawaiian tourism industry. Despite the Depression, Matson’s Hawaiian cruises were very popular with everyone from A-list Hollywood stars to Honeymooners on deck.