“I believe in Crystal Light ‘cause I believe in me!” The jingle is now going to be stuck in my head all day with visions of 80s aerobics videos.
Glamour. July 1984.
The aerobics fad of the ‘80s was defintely a major phenomenon. Everything from the 1981 Olivia Newton John “Let’s Get Physical” video (double entendre notwithstanding), to Great Shape Barbie from 1983 - the fitness craze was pretty much sweeping the nation, and of course marketers decided to capitalize on low-sugar, low-fat, diet products. Crystal Light was introduced in 1982 and was targeted toward health-conscious women, leotard, sweatband and all.