“Draw this dress on me”
Art Instruction School. Co-ed Magazine. May 1965
Art Instruction Schools, was famous for their ads daring you to draw and enroll in their art classes. The school was founded in 1914 by the Bureau of Engraving as a training program for illustrators in the growing printing industry and commercial art. Through the years, they became the top home-instruction art program thanks to the infamous advertising campaign, and became known as the “Draw Me!” school. One famous student who also became an instructor at the school was Charles Schultz, and several of his characters for Peanuts were developed and inspired by his friends and colleagues at the school.
The school was operated through mail correspondence. Students were sent a textbook and were given assignments that were mailed one at a time. They’d send their work back, and the instructor would grade it and send the next lesson. As the world increasingly became more digital, Art Instruction Schools was still hanging on, but sadly, the model proved to be archaic, and the school is no longer accepting new enrollments and will be shut down at the end of 2018.