Color Explosion Flashes Into Fashion With The Paper Dress!
Scott Paper. Better Homes and Gardens. June 1966.
The ad that started the paper dress fad was originally intended as a limited run marketing campaign by Scott Paper to advertise its new printed paper products. They didn’t realize how popular this would be, and orders for 500,000 dresses came pouring in. Once the orders were fulfilled, Scott pulled the plug on the campaign, but many other companies decided to fill the void, as demand for the disposable dresses that were designed to “make you the conversation piece at parties” was high. Paper clothes were not entirely made of paper, there was usually some kind of nylon in the mix, which meant that the dresses wouldn’t just fall apart during regular wear. Like all fads, this paper clothing trend would be short-lived once the novelty wore off.